Wednesday, May 26, 2010

Giving it some thought

In today's instant society, it can be all too easy to buy first and think later. To think that you need something and buy it without a second thought. Definitely no consideration of what message you're sending out by owning such and such, and certainly no thought for who is benefiting from your purchase.

I'm probably just as guilty of this as the next person (ironically this thought struck me when I was reading Marie "perfect body at high cost" Claire, of all things) but seeing the latest GHD advert, it really struck me again. I've always been more than a little uncomfortable with the GHD advertising premise of the Seven Deadly Sins, and personally, have never chosen to subscribe to that marketing campaign by buying any. Their latest is to assign colors to each of the seven deadly signs - red lust, green envy and the like with suitably seductively posed models. The colors are the marketing gimmick to pull people in, without necessarily realising what they are supporting with their purchase.

What do your choices say about you?

Love, etc.

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